New Italy Museum — Design Concepts

Home page, Visit Us, and Our Story, mocked up four different ways. Concept 4 is the latest — white ground, no copy over photographs. Click through each — all use real photography from the current site and museum collection.

Concept 4 — New

La Piazza

Clean white ground, olive & ochre accents, serif headings with a plain sans body. Big photography in tiles and side-by-side splits — copy never sits on top of an image. Closest in spirit to the Tropical Fruit World reference.

Concept 1

Terra e Memoria

Warm editorial heritage — parchment, terracotta & olive, duotone archival photography, magazine-style layout. Feels like a National Trust visitor guide.

Concept 2

L'Archivio

Dark museum-vault mode — ink navy & brass, catalogue numbers, ledger lines. Feels like stepping into the archive after hours.

Concept 3

Strada e Sosta

Contemporary Mediterranean roadside welcome — cream, Amalfi blue & marigold, aimed at highway travellers and EV drivers. Energetic but still respectful of the story.